You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed
You already built the difference.
Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building, what you need,
and whether we’re the right fit.
25 min · No prep needed
You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed
You already built the difference.
Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building, what you need,
and whether we’re the right fit.
25 min · No prep needed
You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed
Here’s what the shortcut looks like.
Here’s what the shortcut looks like.
Here’s what the
shortcut looks like.
What if?
What if?
What if?
Some ideas become brands. Others start with a question I can't leave alone.
New metaphors, unexpected references and visual worlds worth exploring.
Thoughts, experiments and ideas
I couldn't leave alone. A look at how
I think when there isn't a brief.
Your shortcut
to a brand that connects
meaning with feeling.
Your shortcut
to a brand that connects meaning with feeling.
Your shortcut
to a brand that connects
meaning with feeling.
Your shortcut
to a brand that connects meaning with feeling.
I turn what makes your product meaningful into a brand people can feel, remember and know you for.
I turn what makes your product meaningful
into a brand people can feel, remember
and know you for.
I turn what makes your product
meaningful into a brand people can feel,
remember and know you for.
For tech companies
For tech companies
Fintech
Fintech
Ed/Fun Tech
Ed/Fun Tech
Tools
AI
AI
Health
Health
B2B
B2B
Tools
Ed/Fun Tech
B2B
Tools
Karman website
Consulting
B2B
A digital home for Karman, built to turn their forward-thinking approach into a clear, confident presence for the startups and scale-ups they support.
Karman website
Consulting
B2B
Working alongside Nemesis, we translated Karman’s brand vision into
a website that reflects their forward momentum and their mission to help startups and scale-ups accelerate with clarity and confidence.
Moikka
E-commerce
A playful identity for a Scandinavian furniture store, built to give its unconventional pieces a brand with just as much individuality and character.
Moikka
E-commerce
A playful identity for a Scandinavian furniture store, built to give its unconventional pieces a brand with just as much individuality and character.
Eightyseven website
Real Estate
VC
A digital presence for a company rethinking construction and real estate, designed to bring technology, precision and purpose into one distinctive world.
Eightyseven website
Real Estate
VC
Together with Nemesis, we shaped
a digital home for 87, a company redefining the future of construction and real estate through precision, technology, and purpose.
Primer
Payments
B2B
Extending Primer’s identity across new brand assets and a redesigned careers experience, keeping the brand consistent as the company grows.
Primer
Payments
B2B
Extending Primer’s identity across new brand assets and a redesigned careers experience, keeping the brand consistent as the company grows.
Birdwingo
Birdwingo
Fintech
A purpose-led identity for a new generation of investors, turning investing from numbers on a screen into putting your money behind what you believe in.
We created a purpose-led identity for
a new investing platform, translating their belief that investing is not just about growth but about conviction, reshaping how a new generation sees money and meaning.
Vetstor
Tools
Health
A warm, characterful identity built around the bond between people and their pets, turning familiar quirks and personalities into the brand itself.
Vetstor
Tools
Health
A warm, characterful identity built around the bond between people and their pets, turning familiar quirks and personalities into the brand itself.
Student
Student
Ed/Fun Tech
Communities
An identity built to turn the uncertainty of finding your first job into a world of possibility, bringing young talent and organisations closer together.
Tilt
Fintech
Bringing Tilt’s new identity to life across every touchpoint, from website and emails to the card in customers’ hands.
Tilt
Fintech
Bringing Tilt’s new identity to life across every touchpoint, from website and emails to the card in customers’ hands.
Abyssale
Abyssale
Tools
AI
A flexible identity system inspired by the product itself, turning one simple visual idea into hundreds of recognisable expressions at AI scale.
Girlhood
Girlhood
Ed/Fun Tech
Communities
A warm, honest identity for a career community that doesn't ask women to leave the rest of themselves at the door, making space for conversations around career, money and motherhood.
Yield
Yield
Fintech
Fintech
Crypto
A distinctive identity for an invite-only onchain conference, turning exclusivity and access into a brand world designed to feel more like a private club than another crypto event.
A distinctive identity for an invite-only onchain conference, turning exclusivity and access into a brand world designed to feel more like a private club than another crypto event.
Goals
Goals
Fintech
Fintech
Crypto
An energy-led identity for a social savings app, turning long-term financial goals into something people want to share, celebrate and keep moving towards.
Earn trust
Earn trust
Win hearts
Win hearts
Raise funding
Raise funding
Launch faster
Launch faster
Spark excitement
Spark excitement
Brand ready in two weeks.
Built to be remembered for years.
Brand ready in two weeks.
Built to be remembered
for years.
Brand ready in two weeks. Built to be remembered for years.
For early-stage founders who need to move fast without looking like they did.
A distinctive brand built directly with you, without the layers, handovers and timelines of a traditional agency.
For founders and startups who want high-quality
design delivered fast. A brand that will make you understandable, trustworthy and memorable
at a fraction of agency cost.
For founders and startups who want
high-quality design delivered fast.
A brand that will make you
understandable, trustworthy and
memorable at a fraction of agency cost.
Why founders choose me
→ Director-level, hands-on. One person across for total consistency.
→ Director-level, hands-on.
One person across for total consistency.
→ Director-level, hands-on. One person across for total consistency.
→ 14+ years, 40+ brands. Proven across industries.
→ 14+ years, 40+ brands,
proven across industries.
→ Working worldwide. US, Europe, and Middle East.
→ Trusted worldwide. US, Europe, and Middle East.
→ Trusted worldwide.
US, Europe, and Middle East.
Swipe
Swipe
Experience across YC and Sequoia-backed startups, unicorns, and products used by millions.
Experience across YC and Sequoia-backed startups,
unicorns, and products used by millions.
Questions about the shortcut?
Questions about
the shortcut?
Questions about the shortcut?
Questions about the shortcut?
Everything founders usually want to know before we start.
What makes your approach different?
How fast can we launch?
Why does your process move so fast?
Which service is right for me?
Who gets the most value from working with you?
When is the right time to invest in branding?
From founders I’ve helped along the way.
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It’s been an absolute delight working with her. Can’t recommend enough.”
Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It’s been an absolute delight working with her. Can’t recommend enough.
Mikel Garcia
CMO at Diadata.org
Mikel Garcia
CMO at Diadata.org
“Lucie was an absolute pleasure to work with!
She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
Rocky Medure
Co-Founder of Goals
“Lucie was an absolute pleasure to work with!
She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Creating brand our with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
You built something different.
It shouldn't look like everything else.
You built something different.
It shouldn't look like
everything else.
You built something different.
It shouldn't look like everything else.
Your product has its own idea, story and reason to exist. But somewhere between category conventions, familiar references and what’s trending, that difference can get lost.
A strong brand knows which conventions to keep and where to break away.
Not to be different for the sake of it, but to own the thing you want to be known for.
Your difference is already there. Your brand just needs to make people feel it.
Your product has its own idea, story and reason
to exist. But somewhere between category conventions, familiar references and what’s trending, that difference can get lost.
A strong brand knows which conventions
to keep and where to break away.
Not to be different for the sake of it,
but to own the thing you want to be known for.
Your difference is already there. Your brand just needs to make people feel it.
Your product has its own idea, story
and reason to exist. But somewhere
between category conventions, familiar references and what’s trending, that difference can get lost.
A strong brand knows which conventions
to keep and where to break away.
Not to be different for the sake of it, but
to own the thing you want to be known for.
Your difference is already there. Your brand just needs to make people feel it.