




Every great brand starts with a few good questions.
Why do so many startups end up looking alike?
What makes your approach different?
Can branding really become a competitive advantage?
Why hire an independent brand designer?
How fast can we launch?
Which service is right for me?
Who gets the most value from working with you?
Mix of real-world brands, AI experiments, and late-night ideas that had to happen.

























Fintech
Ed/Fun Tech
Communities
An identity for a platform helping students find their first roles, capturing the shift from uncertainty to ambition and creating a space where young professionals and organisations can meet. Created together with Nemesis.
Tools
AI
Abyssale’s logo was expanded into a flexible identity system, created together with Nemesis, reflecting the product’s ability to turn a single design into hundreds of on-brand assets across every channel at AI scale.
Ed/Fun Tech
Communities
We created a warm, intelligent identity for a women’s community built on honest conversations about work, money, motherhood, and the parts of life that usually stay unspoken, giving the brand a feeling that is both supportive and disarmingly honest.
Crypto
Crypto
An energy-led identity for a social savings app powered by cryptocurrency, built to motivate users, encourage sharing, and help turn long-term goals into real momentum.

















































































































































































