Fintech
Ed/Fun Tech
Communities
An identity built to turn the uncertainty of finding your first job into a world of possibility, bringing young talent and organisations closer together.
Tools
AI
A flexible identity system inspired by the product itself, turning one simple visual idea into hundreds of recognisable expressions at AI scale.
Ed/Fun Tech
Communities
A warm, honest identity for a career community that doesn't ask women to leave the rest of themselves at the door, making space for conversations around career, money and motherhood.
Crypto
Crypto
An energy-led identity for a social savings app, turning long-term financial goals into something people want to share, celebrate and keep moving towards.
Everything founders usually want to know before we start.
What makes your approach different?
Most branding starts by looking at competitors. I start by understanding what makes your company true, then ask a different question: What visual language could only belong to you? Every identity grows from a single idea that connects meaning with feeling, creating a system where every choice reinforces the same story. The goal isn't to fit into your category. It's to become the brand that changes what the category looks and feels like.
How fast can we launch?
It depends on what you need. A Brand Sprint gets you launch-ready in around two weeks. Brand Identity + Website takes around four weeks for a deeper foundation, while a Creative Partnership keeps the brand growing over time.
Why does your process move so fast?
Because there are no layers, handovers or unnecessary rounds. You work directly with one senior creative from first idea to final execution. I also use a full AI and design stack to explore, generate and build faster without compromising the quality of the work.
Which service is right for me?
If you need a strong brand fast, choose the Brand Sprint. If you’re investing in a deeper foundation and website, Brand Identity + Website is the better fit. If the foundation already exists and you need ongoing creative support, choose the Creative Partnership.
Who gets the most value from working with you?
I work best with founders who care about building a category-defining company, not just a beautiful brand. Most of my clients are early-stage startups across AI, fintech, health, developer tools and B2B SaaS preparing to launch, raise funding or grow into category leaders.
When is the right time to invest in branding?
When the product is strong, but the way you show up no longer reflects it. That might be before launch, before a raise, when entering a new market or when you've outgrown the identity you started with. You don't need everything figured out before we begin. That's part of the process.
Who will I be working with?
Lucie Bajgart, the creative director behind Bajgart Office, with 14+ years across brand, product and digital. You work with her directly from the first call to final delivery, with no account managers and no handovers.
AI
A human-centered identity for an AI consumer intelligence platform, bringing the people behind the data into focus and their voices into business decisions.
