Giving an AI research tool used by big pharma a brand to match.
Giving an AI research tool used by big pharma a brand to match.
Giving an AI research tool used by big pharma a brand to match.
Modernvivo is an AI literature intelligence platform for drug discovery and preclinical research, and its customers include some of the biggest pharma companies. Their brand didn’t look like it. The two founders came to me with a new feature on the way and a brand that hadn’t kept up with the product: a tool that helps scientists find the research that matters, without digging through hundreds of papers. The one requirement was to keep their original logo, so I built the new identity around it.
Modernvivo is an AI literature intelligence platform for drug discovery and preclinical research, and its customers include some of the biggest pharma companies. Their brand didn’t look like it. The two founders came to me with a new feature on the way and a brand that hadn’t kept up with the product: a tool that helps scientists find the research that matters, without digging through hundreds of papers. The one requirement was to keep their original logo, so I built the new identity around it.
My role: Creative Direction, Brand Strategy, Brand Identity, Website Design
My role: Creative Direction, Brand Strategy, Brand Identity, Website Design
My role: Creative Direction, Brand Strategy, Brand Identity, Website Design,
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine, Co-Founder & CEO of Modernvivo
AI drug research backed by Debiopharm
Saving time isn’t enough if you can’t trust what comes back. We didn’t want another AI product that replaces scientists. Modernvivo is a tool for them, one that makes their work easier and faster. So the brand had to feel credible enough to trust the results, and warm enough to keep coming back to.
Credible enough to trust
Modernvivo works with some of the biggest names in pharma, but its brand didn’t reflect that. The new identity had to earn the same trust scientists place in the results the product delivers.
Highlights
Every search Modernvivo runs produces a table: rows of studies, columns of conditions, cells of data. Highlights take that structure, meaning the grid, the coordinates and the density of results, and turn it into something you want to look at. What looks like an abstract illustration is a real dataset: the shape of the literature, drawn from the inside out.
Connections
Every search Modernvivo runs produces a table: rows of studies, columns of conditions, cells of data. Connections take that structure, meaning the grid, the coordinates and the density of results, and turn it into something you want to look at. What looks like an abstract illustration is a real dataset: the shape of the literature, drawn from the inside out.
Every study is a specimen
For the final direction, Specimen, I treated research the way a lab treats its samples. Every study is a specimen and every data point a cell. The identity borrows the visual language of the lab, from well plates and microscope slides to biological columns, all catalogued and labelled.
Brand falling behind your product?
Let’s talk.
Brand falling behind your product?
Let’s talk.
Brand falling behind your product?
Let’s talk.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
Book a 25-minute intro call to talk through what you’re building, what you need, and whether we’re the right fit.
