Earn trust

Win hearts

Raise round

Spark excitement

Turn what makes you different into a brand in two weeks.

Turn what makes you different into

a brand in two weeks.

Turn what makes you different into
a brand in two weeks.

For early-stage tech startups ready to turn a strong product into a distinct brand, with senior-level thinking and none of the layers of a traditional agency.

For early-stage tech startups that want senior-level thinking
and high-quality execution without the layers and timelines of a traditional agency.

For early-stage tech startups ready to turn
a strong product into a distinct brand, with senior-level thinking and none of the layers
of a traditional agency.

25 min · No prep needed

The approach

How I find what makes your brand yours.

How I find what makes your brand yours.

How I find what makes your brand yours.

Your difference is already there. My job is to find it and make people feel it.

I start with what’s true about your product, then look beyond the obvious category references for an idea, metaphor or emotional territory you can own. That becomes the lens for the visual world, giving your identity, website and product one distinct idea to build from.

Before I decide how a brand should look,

I look for the idea it can own. It might come from something true about the product, an unexpected metaphor, a behaviour, or an emotional territory nobody else in the category has claimed.

That becomes the lens for the visual language, giving the identity, website and product one idea to build from.

Brand story image 1

Choose what you need.

2 weeks. 4 weeks. Or ongoing.

Brand Sprint

From idea to launch-ready brand in two weeks.

From idea to launch-ready brand in two weeks.

From idea to launch-ready brand in two weeks.

For early-stage startups that need a distinctive identity and the essentials to launch, without spending months getting there.

Best for: New launches · Rebrands · Fundraising moments

You leave with: Two complete creative directions, a final identity system, homepage, launch-ready applications and a toolkit your team can keep using.

Everything included

2 weeks · $8,000

2 weeks · $8,000

2 weeks · $8,000

“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!

Klara Losert
Founder of Girlhood

Klara Losert
Founder of Girlhood

Read more about the process

Everything included

2 creative directions

Logo & identity system

Typography & color system

Graphic elements

Homepage or landing page

Social media templates

8 custom applications

Brand guidelines and toolkit

Read more about the process

Everything included

2 creative directions

Logo & identity system

Typography & color system

Graphic elements

Homepage or landing page

Social media templates

8 custom applications

Brand guidelines and toolkit

Read more about the process

Brand Identity + Website

Brand and website, designed together in four weeks.

Brand and website, designed together in four weeks.

Build the brand. Then build the world

around it.

Brand and website, designed together in four weeks.

For startups that want more room to explore and a complete brand and website designed together as one system.

Best for: New launches · Rebrands · Bigger repositioning

You leave with: A complete identity system and digital home, from creative direction and brand toolkit to an

8–10 page responsive website and design system.

You leave with: A complete identity system and digital home, from creative direction and brand toolkit to an 8–10 page responsive website and design system.

Everything included

4 weeks · $14,000

4 weeks · $14,000

4 weeks · $14,000

“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs.

We could not be happier with her work and would recommend her to anyone.”

Ian Levine
Co-Founder of Modernvivo

Creative Partnership

Keep your brand moving as fast as your company.

Keep your brand moving as fast as your company.

Keep your brand moving as fast
as your company.

Keep your brand moving as fast as your company.

Ongoing senior creative support for teams that already have a brand but need someone to keep building and evolving it as they grow.

Best for: Growing teams without a senior in-house brand designer

What it gives you: A senior creative on hand for whatever your team needs next, already up to speed on your brand and ready to get moving.

What I can help with

Ongoing · from $6,000/month


Ongoing · from $6,000/month

Ongoing · from $6,000/month


Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite.”

Erik Schmidt
CMO of Brilliant

Erik Schmidt
CMO of Brilliant

Things founders
ask me

Things founders
ask me

Everything you might still be wondering.

What if I don’t like either direction?

How do revisions work?

What if we need something that isn’t included?

Do you also develop the website?

How much time will our team need to dedicate?

You already built the difference. Now is the time to own it.

Book a 25-minute intro call to talk through what you’re building,

what you need, and whether we’re the right fit.

25 min · No prep needed

Based in Paris, working with clients worldwide.

You already built the difference. Now is the time to own it.

Book a 25-minute intro call to talk through what you’re building,

what you need, and whether we’re the right fit.

25 min · No prep needed

Based in Paris, working with clients worldwide.

You already built the difference.
Now is the time to own it.

Book a 25-minute intro call to talk through what you’re building, what you need,

and whether we’re the right fit.

25 min · No prep needed

Based in Paris,

working with clients worldwide.

You already built the difference. Now is the time to own it.

Book a 25-minute intro call to talk through what you’re building,

what you need, and whether we’re the right fit.

25 min · No prep needed

Based in Paris, working with clients worldwide.

Based in Paris, working with clients worldwide.

You already built the difference.
Now is the time to own it.

Book a 25-minute intro call to talk through what you’re building, what you need,

and whether we’re the right fit.

25 min · No prep needed

You already built the difference. Now is the time to own it.

Book a 25-minute intro call to talk through what you’re building,

what you need, and whether we’re the right fit.

25 min · No prep needed

Based in Paris, working with clients worldwide.

You already built the difference. Now is the time to own it.

Book a 25-minute intro call to talk through what you’re building,

what you need, and whether we’re the right fit.

25 min · No prep needed

Based in Paris, working with clients worldwide.