Experience of
a creative director, heart of a maker.
Fast, hands on, sleeves rolled up.
I've spent 14+ years working across brand, product and digital, from some of Europe's biggest tech companies to early-stage startups finding their place in the world.
That mix shaped how I work today. I think big picture, but I stay close to the work. The same person asking the hard questions is the one exploring the strange references, pushing the visual direction and making sure every detail feels right.
No layers. No handovers.
Experience working with YC and Sequoia-backed startups, from early stage to millions of users.
What I believe
Different for a reason.
The best brands don't start by trying to stand out.
They start by finding something worth standing for.
Something true about the product. Something meaningful to the people it's for. Something that can become a feeling, not just a feature.
That's where I start.
I look for what makes what you're building genuinely different, then turn it into a visual world people can recognize, remember and feel.
Not different for the sake of different.
Not another version of what your category already looks like.
Meaning with feeling. Difference with a reason.
Recognition along the way
Awwwards Honorable Mention · Mindsparkle Site of the Day · 5× Land-book · One Page Love
Guiding values
From founders I’ve helped along the way.
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
Things founders
ask me
Everything you might still be wondering.
Do I work directly with you?
Why do you focus on early-stage startups?
What happens when a project needs more than one person?
How involved are you after the brand launches?
Can you work with our existing team?
How do you use AI?
What if?
Some ideas become brands. Others become studies. These are the ones I couldn’t leave alone.
Experience
of a creative director, heart
of a maker.
Fast, hands on, sleeves rolled up.
I've spent 14+ years working across brand, product and digital, from some of Europe's biggest tech companies to early-stage startups finding their place in the world.
That mix shaped how I work today. I think big picture, but I stay close to the work. The same person asking the hard questions is the one exploring the strange references, pushing the visual direction and making sure every detail feels right.
No layers. No handovers.
Experience working with YC
and Sequoia-backed startups, from early stage to millions of users.
What I believe
Different for
a reason.
The best brands don't start
by trying to stand out.
They start by finding something worth standing for.
Something true about the product. Something meaningful to the people
it's for. Something that can become a feeling, not just
a feature.
That's where I start.
I look for what makes what you're building genuinely different, then turn it into
a visual world people can recognize, remember and feel.
Not different for the sake of different. Not another version of what your category already looks like.
Meaning with feeling. Difference with a reason.
Recognition along the way
Awwwards Honorable Mention · Mindsparkle Site of the Day ·
5× Land-book · One Page Love
Guiding values
From founders I’ve helped
along the way.
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly,
I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
Things founders
ask me
Everything you might still be wondering.
Do I work directly with you?
Why do you focus on early-stage startups?
What happens when a project needs more than one person?
How involved are you after the brand launches?
Can you work with our existing team?
How do you use AI?
What if?
Some ideas become brands. Others become studies. These are the ones I couldn’t leave alone.
Experience of
a creative director, heart of a maker.
Fast, hands on, sleeves rolled up.
I've spent 14+ years working across brand, product and digital, from some of Europe's biggest tech companies to early-stage startups finding their place in the world.
That mix shaped how I work today. I think big picture, but I stay close to the work. The same person asking the hard questions is the one exploring the strange references, pushing the visual direction and making sure every detail feels right.
No layers. No handovers.
Experience working with YC and Sequoia-backed startups, from early stage to millions of users.
What I believe
Different for a reason.
The best brands don't start by trying to stand out.
They start by finding something worth standing for.
Something true about the product. Something meaningful to the people it's for. Something that can become a feeling, not just a feature.
That's where I start.
I look for what makes what you're building genuinely different, then turn it into a visual world people can recognize, remember and feel.
Not different for the sake of different.
Not another version of what your category already looks like.
Meaning with feeling. Difference with a reason.
Recognition along the way
Awwwards Honorable Mention · Mindsparkle Site
of the Day · 5× Land-book · One Page Love
Guiding values
From founders I’ve helped along the way.
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
Things founders
ask me
Everything you might still be wondering.
Do I work directly with you?
Why do you focus on early-stage startups?
What happens when a project needs more than one person?
How involved are you after the brand launches?
Can you work with our existing team?
How do you use AI?
What if?
Some ideas become brands. Others become studies. These are the ones I couldn’t leave alone.
Experience of
a creative director, heart of a maker.
Fast, hands on, sleeves rolled up.
I've spent 14+ years working across brand, product and digital, from some of Europe's biggest tech companies to early-stage startups finding their place in the world.
That mix shaped how I work today. I think big picture, but I stay close to the work. The same person asking the hard questions is the one exploring the strange references, pushing the visual direction and making sure every detail feels right.
No layers. No handovers.
Experience working with YC and Sequoia-backed
startups, from early stage to millions of users.
What I believe
Different for
a reason.
TThe best brands don't start by trying to stand out.
They start by finding something worth standing for.
Something true about the product. Something meaningful to the people it's for. Something that can become
a feeling, not just a feature.
That's where I start.
I look for what makes what you're building genuinely different, then turn it into a visual world people can recognize, remember and feel.
Not different for the sake of different.
Not another version of what your category already looks like.
Meaning with feeling.
Difference with a reason.
Recognition along the way
Awwwards Honorable Mention · Mindsparkle Site of the Day ·
5× Land-book ·
One Page Love
Guiding values
From founders I’ve helped along the way.
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Lucie was an absolute pleasure to work with! She is able to take broad ideas and develop incredible designs. We could not be happier with her work and would recommend her to anyone.”
Ian Levine
Co-Founder of Modernvivo
“Lucie is such a delight to work with. She went above and beyond on our project. I could not recommend her enough for her creative talent and thoughtful design strategy.”
Jonah Neuss
CEO, Wow House Studio
“Absolutely loved working with Lucie. Will definitely do it again.”
Rocky Medure
Co-Founder of Goals
“Creating our brand with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!”
Klara Losert
Founder of Girlhood
“Lucie is a truly world-class designer with creativity oozing out her ears. There’s no ego. No friction. She’s firm and confident, yet warm and reassuring. The quality of her work was exquisite. Honestly, she could easily charge double her current rates and it would still feel like a bargain.”
Erik Schmidt
CMO of Brilliant
“Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.”
Mikel Garcia
CMO at Diadata.org
Things founders
ask me
Everything you might still be wondering.
Do I work directly with you?
Why do you focus on early-stage startups?
What happens when a project needs more than one person?
How involved are you after the brand launches?
Can you work with our existing team?
How do you use AI?
What if?
Some ideas become brands. Others become studies. These are the ones I couldn’t leave alone.
You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed
You already built the difference.
Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building, what you need,
and whether we’re the right fit.
25 min · No prep needed
You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed
You already built the difference.
Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building, what you need,
and whether we’re the right fit.
25 min · No prep needed
You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed
You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed
You already built the difference. Now is the time to own it.
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
25 min · No prep needed