Studies
Creative partnership
What if a hackathon felt more like a marathon?
Hackathons usually borrow from the world of code. Dark interfaces, terminals, grids and all things tech.
But a hackathon is also a race. A burst of energy, momentum and people pushing towards the same finish line.
So for this one, I looked somewhere faster: running clubs, marathon graphics and old-school sportswear. Less hackathon. More race day.
Alternative direction
What if a crypto conference felt more like a luxury hotel?
Crypto conferences love to look like crypto conferences. Tech, scale, hype, more hype.
But for an invite-only event, being seen by everyone isn't really the point.
The magic is knowing not everyone gets in.
So I looked somewhere else. Luxury hotels, private clubs and places that have mastered the art of making an invitation feel special.
Less tech conference. More private invitation.
What it became:
An identity built around the feeling of being invited somewhere special. Elegant serifs, a handwritten signature and thoughtful details borrowed from hospitality make the experience feel less like attending another crypto conference and more like being welcomed in.
Hotels understand something conferences often forget: how to make access feel valuable.
Alternative direction
What if research felt more like excavation?
Most AI research tools promise the same thing: speed. Faster searches, faster answers, less time digging through papers.
But scientific research isn't only about finding something quickly. It's about getting closer to what's actually there.
So I started thinking about depth. Layers of knowledge. Cross-sections. Structures hidden beneath the surface.
That took me somewhere unexpected: geology, biological samples and scientific strata. Less search engine. More excavation.
What it became:
A visual identity built around depth, layers and the idea of going beneath the surface. Cross-sections, scientific imagery and editorial typography turn the act of digging deeper into a visual language for research.
Search finds what's visible. Research asks what lies beneath.
