Fintech
Crypto
A crypto-powered savings app for life's biggest goals.
A crypto-powered savings app for life’s biggest goals.
A crypto-powered savings app for life’s biggest goals.
Goals helps people save for life's milestones by bringing friends and family into the journey. Starting with just an idea and an early prototype, we brought the entire experience to life, from brand identity and website to the digital product.
Inspired by the ripple effect of small acts of generosity, we created a visual identity built around expanding circles, movement, and colour, reflecting how a little support can go a long way.
Goals helps people save for life’s milestones by bringing friends and family into the journey. Starting with just an idea and an early prototype, we brought the entire experience to life, from brand identity and website to the digital product.
Inspired by the ripple effect of small acts of generosity, we created a visual identity built around expanding circles, movement, and colour, reflecting how a little support can go a long way.
Goals helps people save for life’s milestones by bringing friends and family into the journey. Starting with just an idea and an early prototype, we brought the entire experience to life, from brand identity and website to the digital product.
Inspired by the ripple effect of small acts of generosity, we created a visual identity built around expanding circles, movement, and colour, reflecting how a little support can go a long way.
My role: Creative Direction, Brand Identity, Logo Design, Product Design, Website Design
My role: Creative Direction, Brand Identity, Logo Design, Product Design, Website Design
My role: Creative Direction, Brand Identity, Logo Design, Product Design, Website Design
“Absolutely loved working with Lucie.
Will definitely do it again.”
“Absolutely loved working with Lucie.
Will definitely
do it again.”

Rocky Medure
Co-Founder of Goals











Ready to build something together?
Ready to build something together?
Ready to build something together?
Book a 25-minute intro call to talk through what you’re building,
what you need, and whether we’re the right fit.
Book a 25-minute intro call to talk through what you’re building, what you need, and whether we’re the right fit.
25 min · No prep needed